Strategies for New Market Entry

MARKET ENTRY SERVICE FOR FMCG– KEY ELEMENTS

  1. STRATEGIC PLANNING & BUSINESS DEVELOPMENT SERVICE

TO IDENTIFY CRITICAL LEADS/CONTACTS & PARTNERS.

TO PREPARE A STRATEGY PAPER TO FOCUS BUSINESS DEVELOPMENT PLAN FOR NIGERIA.

 

  1. 2. INTRODUCTION OF MAX PRO TO RETAIL OUTLETS AND DISTRIBUTION CHANNELS

INTRODUCTION TO MAJOR DISTRIBUTORS & /PLAYERS FROM ACROSS THE RETAIL SECTOR OF BEAUTY PRODUCTS /PHARMACY CHAINS/ONLINE MERCHANTS ACROSS NIGERIA & WEST AFRICA..

 

  1. INTRODUCTION TO SALON TRADE/NETWORKS
  2. BRAND ACTIVATION EVENT

TO PLAN & DELIVER  PRESENTATION EVENT TO THE PROFESSIONAL STYLISTS SECTOR/ CELEBRITY STYLISTS/PRESTIGE SALONS & OTHER MARKET PLAYERS.

TO IDENTIFY BRAND AMBASSADORS, SUB DISTRIBUTORS & SALES AND RETAIL CHANNELS.

 

  1. PR AND BRAND AWARENESS PLAN –CONTENT DEVELOPMENT FOR SOCIAL MEDIA REPORTING AND AWARENESS RAISING.
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